A fake video can tank stock prices. A cloned voice can spark panic. A mob of bots could turn a logo rebrand into a brand crisis. In 2026, communicators are confronting a new kind of disinformation reality: where disinformation is engineered to look, sound and feel real. See how one organization navigated an AI crisis and the lessons and tools every communicator can apply. What you’ll learn:
- Detection skills: How to recognize telltale signs of deepfakes, cloned audio, and synthetic text using both low-tech techniques and AI-detection tools.
- Message triage: How to decide when to respond, when to ignore, and when to reframe.
- Anatomy of a social media crisis: The tools that can identify the beginnings of a viral post, including the metrics that matter like share velocity and comment spikes.
- Platform engagement: How to work with social platforms, journalists, and fact-checkers to debunk false narratives without amplifying them.
- The top five AI threats to watch for: How comms leaders can prepare for these crises, including: internal misuse of AI; deepfake videos of CEO or leadership.
