Determining Media Coverage Value as You Respond to COVID-19

As COVID-19 dominates news coverage and affects other coverage sources such as influencers, finding ways to effectively pitch and publish your stories is no small task. Media relations efforts can take a substantial amount of time and resources, especially as you respond to the pandemic and serve as a resource for information and guidance. Are you spending your time with strategies that make the most sense and impact? Josh Wilson, Director Of Strategic Communications at Children’s National Hospital, will walk you through a media relations score sheet that can rank the value of secured media coverage—and help align media relations activities to overall communications goals.

You’ll learn:

• How to qualitatively measure the value of earned media
• How a feature story differs from a list of smaller mentions
• Ways to thoughtfully adjust individual and team goals as you focus on providing important information
• Ideas for balancing your PR goals and key messages with reporters’ aims