Designing and Refining Your Brand and Employee Newsletters

In an age of remote work, employee newsletters have also become an increasingly popular channel for leadership teams to share company initiatives while keeping employee motivation high.  You’ve no doubt also seen the tremendous boom that brand newsletters have experienced in the past year as many digital outlets offset losses in ad revenue with record subscription numbers for their newsletter products.  It’s fairly easy to build a newsletter … but how do you create a newsletter that people want to open and read?  In this session, you’ll learn how to:

  • Identify the sweet spot between what your readers want to know and what your leadership team wants to share
  • Define (or redefine) the purpose and goals of your newsletter
  • 5 ways to increase your unique open rates (and why total open rates matter)
  • Best practices for crafting engaging content, including leveraging existing content and campaigns
  • Use analytics to take your employee or brand newsletter to the next level
  • Rachel Thomae
    Assistant Director, Leadership and Employee Communications
    UC San Diego Health