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DEI Needs a Crisis Comms Plan

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1h 5m February 1, 2024

In recent years, DEI solutions have become polarizing issues — and now the inevitable backlash has begun. But buckle up, because organizations that ignore societal trends and are unprepared to address social topics could be vulnerable to reputational damage, especially in this volatile election year.  In this workshop, RCG experts Kim Clark and Nick Lanyi explain how to navigate the minefield and engage effectively with…

In recent years, DEI solutions have become polarizing issues — and now the inevitable backlash has begun. But buckle up, because organizations that ignore societal trends and are unprepared to address social topics could be vulnerable to reputational damage, especially in this volatile election year. 

In this workshop, RCG experts Kim Clark and Nick Lanyi explain how to navigate the minefield and engage effectively with key audiences — especially internal — about social topics in a way that will work for your unique workplace culture. (Hint: “head in the sand” doesn’t work.)

You’ll learn:

  • How the “DEI backlash” is steering organizations astray and making them more vulnerable, not less
  • Why the essential elements of a crisis communications plan must have internal comms at the table
  • Why thoughtful planning can help you walk the walk, not just talk the talk
  • What to include in a social topic response framework
  • If DEI are toxic terms at your org, how to move the work forward toward a workplace where everyone is safe
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