A new Brunswick report flags a collapse in trust, AI's impact on job security, polarization, cyber breaches, data privacy lapses and even AI/bot swarms as today’s top brand nightmares—but when they strike, employees feel the first shock waves. This panel brings together comms and crisis experts to share how internal comms can prep the workforce, calm nerves and keep business moving when threats hit. Hear real-world tales of brand-impacting crises plus frameworks to hardwire resilience across internal channels and conversations. You’ll learn:
- What's Coming: Top threats impacting brands and employees now and in 2026, including how to mine rumor channels, dark web chatter and social listening tools to spot threats early.
- Organizational Trust: Why “trust” is your org’s #1 asset before, during and after a crisis—and how to build yours now through authentic executive comms.
- Panic-Proof Messaging: Tips for drafting crisis alert and response scripts in plain language, picking empathetic spokespeople and syncing with legal when crises hit.
- Tech Channels and Tools: How to disseminate global omnichannel crisis communications updates, responses and protocols across your employee tech stack and internal platforms.
- Measurement Matters: Tech tools and sample dashboards to help you stay on top of employee sentiment, emerging issues and even rumors and—so finance sees the “ROI on calm.”
- Bonus Focus on Wellbeing: Why it’s critical to protect and monitor your own wellbeing during crisis situations—plus how to ensure you’re leaning into soft skills and EQ in your crisis comms.
