Mixternal: How to Adapt to Internal & External Communications Becoming One Function

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What You’ll Learn:: 
Calls to tear down silos and integrate communications are nothing new. But the pandemic has given organizations an opportunity to finally get it done—as many have shed a silo mentality, meaningless tasks and redundancies out of necessity. The transformation has revolutionized results, efficiencies and ROI for these communications teams.
 
You’ll learn:
  • Powerful Benefits: Increased trust, streamlined operations, more consistent messaging, greater value to the C-suite, employer branding and more
  • Hybrid Team Structure: How to ensure internal, external and HR work in lockstep
  • Blueprints for Success: How communicators innovated during the pandemic and periods of change by rethinking team structure and content—and how you can do the same
  • 360-Degree Storytelling: How content creators can—and should—blur lines with stories that resonate with all stakeholders
  • Feeding the Beast: Processes that turn internal teams into efficient content producers, which supports external goals
  • Mixternal Toolkit: Biggest operational changes, processes and tools to implement
Type: 
Broadcast: 
June 2020
Pricing: 

unilimited access
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$1295
per year
 
Presenter bio: 

Kari Wethington is the senior director of external communications for The E.W. Scripps Company, where she manages its corporate reputation through external communications strategies including proactive PR, industry thought leadership, marketing and branding initiatives and crisis communications. She also manages the company website and social media, while supporting the investor relations program. Prior to Scripps, she served as associate director of marketing and public relations at Rockfish (now VMLY&R) and as public relations manager for Central Park Conservancy. She started her career in journalism as a reporter and copy editor at the Cincinnati Enquirer and ELLE magazine.

Beth Welter is the vice president of internal communications for The E.W. Scripps Company, where she leads strategies for employee communications, crisis communications and change management. She counsels leaders on strategic communication planning, stakeholder buy-in and message development, while leading change management efforts for mergers and acquisitions and for change initiatives in Scripps’ TV stations and other businesses. She and her team develop proactive communications to promote programs and initiatives and build culture through storytelling. Prior to Scripps, she was manager of associate communications for Kroger and assistant vice president and internal communications manager for Fifth Third Bank.

Brett Lutz is the vice president of global communications at Archer Daniels Midland, where he has served since November 2018. In this role, Lutz directs all internal and external corporate communications activities, including communication strategy, PR and media relations, social media, crisis communications, global colleague communications, corporate branding and digital strategy efforts. Lutz joined ADM from Whirlpool Corporation, where he served as head of corporate communications and change management and, in addition to communications efforts, was responsible for multiple global change and business transformation efforts associated with major mergers and acquisitions. He launched and led the Whirlpool Change Management program of more than 300 global practitioners. Before Whirlpool, Lutz worked for 16 years in communications, change management and strategy consulting with Accenture, assisting global clients going through significant process, systems, organization and culture transitions. He is a member of the Arthur W. Page Society and the Ragan Communications Leadership Council, and is a leading voice in both digital engagement systems and employee advocacy. He is also currently the vice president of the board of directors for GhostLight Theatre, a community-centric blackbox theater in Benton Harbor, Michigan.