We have new tools and measurement protocols, and audiences are consuming information in new ways — but communicators too often fall back on tactics that have been around for a decade or more. We break down the essential elements of a modern comms strategy (and why), as well as identify tactics whose time is past.
- Build Your New Marketing Playbook: Evaluate your current strategies, and find out what to scrap, augment and add to unlock the most powerful moves in the biz.
- Small But Mighty: How comms and marketing teams across industries and nonprofit sectors can do more and cover a larger geographic area with less.
- The Power of the Employer Brand: Why not all messages are equal, and how, when, and where to tap specific subject matter experts.
- Keep it Flexible: A clear but dynamic approach will help you prepare for all opportunities and eventualities.
- What's Next: Put it all together, and return to your workplace with a refreshed comms and marketing playbook.
