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Comms That Calm: Messaging Strategies That Resonate & Reassure Amid Uncertainty

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41 minutes August 6, 2025

When layoffs, M&As, or corporate restructures hit, employees are flooded with questions and fears, while leaders scramble to preserve trust and momentum. In these moments, communications become a lifeline to handle shifting employee mindsets. Drawing from personal experience on both sides of the table, a leader driving restructuring decisions and as an employee impacted by them, you’ll learn the lessons and hard-earned strategies for navigating…

When layoffs, M&As, or corporate restructures hit, employees are flooded with questions and fears, while leaders scramble to preserve trust and momentum. In these moments, communications become a lifeline to handle shifting employee mindsets. Drawing from personal experience on both sides of the table, a leader driving restructuring decisions and as an employee impacted by them, you’ll learn the lessons and hard-earned strategies for navigating the realities of change. This presentation and audience-driven conversation will inspire you to confidently lean into chaos and lead proactively through uncertainty. You’ll learn: 

  • Proactive Comms Strategies: How to design transparent communication plans that give employees early awareness of organizational changes, with clear guidance on messaging, timing and available resources to include for employee support.  
  • Balance the Messaging: Best practices on communicating the tough realities of business decisions while still reinforcing purpose, vision and values to maintain employee trust and continued commitment. 
  • Support Teams through Transition: Strategies for addressing employees thoughtfully while maintaining cultural consistency even after an organizational shake-up.  
  • Real Talk: Bring your burning questions to this safe space if you are looking for advice and insights from your peers and fellow-thought leaders in the room.
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