When crisis strikes, employees are both your most vulnerable stakeholders—and your most powerful advocates. Misaligned internal and external communications can create confusion, erode trust, and hinder engagement. In this candid panel, comms vets will share their frameworks and best practices for managing crisis communications across all channels—from apps and intranets to internal comms and manager cascades to external comms and media response. You’ll hear battle-tested strategies for protecting your brand by safeguarding trust and ensuring real-time, transparent communication to keep your workforce informed. What you’ll learn:
- Employee-first messaging: Real examples of targeted notifications and comms that instantly inform employees at every level about weather events, office closures, and more that can keep employees informed and secure, ensuring no one is left in the dark.
- First-response frameworks: How our panelists structure their crisis response checklists and design tabletop exercises for scenarios from cyberattacks to layoffs.
- Cross-channel coordination: How to use technology to align messaging across internal platforms —featuring tools and workflows that kept communication consistent during high-pressure situations.
- Real-time feedback loops: Monitor employee sentiment through comments and engagement metrics to refine messaging on the fly and keep your workforce connected and reassured.
- Deskless and hybrid workers: How best to contact and communicate with mobile-first teams that are dispersed in times of crisis or urgency.
- Team activation: Tested approaches for rapidly mobilizing cross-functional crisis teams, with specific guidance on engaging HR, legal, communications and leadership.
