TikTok, Instagram Reels, YouTube Shorts: More of your employees are watching videos in 2025 as their preferred way to receive information than ever before. Yet many employee comms teams still rely on long emails that go unread. Jump on the trend to deliver videos that are snackable and on-demand—flexible for any time zone. This session shows how to rethink internal comms like a content creator, so your messages compete for attention and win. You'll learn:
- Trend Check: Why employees binge reels and TikToks and how to translate that behavior into internal channels.
- DIY (No Studio Required): How to create engaging videos with the tools you already have—plus, how AI can help streamline the process.
- Scale Your Team: How to turn employees into influencers—from identifying trusted voices across your org to building an internal content engine.
- Smart Distribution: How to meet employees where they already are—by embedding video into email, collaboration platforms like Webex or Slack, and your intranet.
- Engagement Proof: How to stop guessing with email open rates and instead show leadership real metrics on consumption, attention and engagement.
