Adjust and reassess: Use Google Analytics to prove value and improve results

Now that your content is optimized via the latest organic and paid strategies, it’s time to show the value of your hard work with hard data. Join to demystify Google’s always-changing web analytics platform so you can continue to expand your online presence—and make your content marketing dollars go further.

You’ll learn how to:

  • Select and track the best KPIs to prove your content’s value
  • Set up or improve your current Google Analytics dashboard
  • Adjust and concentrate your SEO strategy accordingly
  • Spot—and avoid—common SEO mistakes hurting your content reach
  • Pull reports that spotlight successes and impress execs
  • Carolyn Shelby
    SEO manager
    Walt Disney Company