An essential workshop for PR teams at a moment when owned media is becoming the primary source for AI search, trust and visibility.
The internet is drowning in “AI slop:” mass-produced, generic content that sounds polished. For content creators and PR pros, the real risk isn’t that AI will replace you. It’s that AI will make your brand sound exactly like everyone else and push your content out of view. Join us for a can’t-miss workshop that will future proof your comms strategy.
AI search engines are already filtering out low-value corporate content in favor of deep, cited, owned sources. Upshot: Brands that rely on volume alone are losing credibility, visibility and narrative control.
To compete, PR teams must move beyond the prompt box and adopt a different model: high-authority storytelling powered by Generative Engine Optimization (GEO). This approach uses AI for research, structure and scale, while doubling down on human insight, proprietary data and editorial judgement.
Ragan’s virtual workshop is designed for PR and brand marketing teams. You’ll learn how to turn owned channels into primary sources that both humans and AI trust while maintaining total editorial control across the PESO model. You’ll leave with practical frameworks, workflows and templates you can apply immediately.
Watch this information-packed workshop where you’ll also encounter new industry experts and gain invaluable insights.
