When you have a health issue, chances are you rely on friends, family, and online comments for advice. Our job is to understand who people trust, why they trust them, and how we can show ourselves, as a leading health care company, to be trustworthy in a way that resonates. Learn about the new way communications organizations define, refine, and deliver reasons to trust.
- Start with a Bold Declaration: “To become the most trusted health care company in America.”
- Take Actions: Being definitive and declarative about the things people care about the most.
- Be Intentional: Don't "spray and pray," identify your audience, tailor content for them, and deliver reasons to trust directly to those who need to trust you.
- Help Others Tell Your Story: Have the most trusted people tell the most trusted stories.
- Know Your Impact: Across all stakeholders, internal and external, to showcase effectiveness of strategies.
- Predict the Future: How to be anticipatory and develop a consistent narrative that reinforce the future direction.
