News consumption has evolved radically, shifting from traditional print and TV to podcasts and digital spaces. Nearly 90 percent of U.S. adults say they often or sometimes get news from a smartphone, computer or tablet—and 30 percent say they get some of their news from TikTok. Discover what it takes to break through in this new landscape firsthand from a journalist, a producer, a podcaster and a content creator. They’ll cover:
- New Media Players: A deep dive into the new print media (Substack newsletters), the new radio (podcasts) and the new video journalism (TikTok, YouTube, etc.)—and how to score coverage.
- Relationships First: How to build connections with influential new media journalists—including best ways to friend, follow and DM them on Twitter/X, LinkedIn and beyond.
- Winning Pitches: Templates for winning email, DM or even in-person pitches—plus the best news pegs, trends, stats, exclusives and multimedia elements to include.
- Follow-Ups and More: Why it’s important to be available post-pitch to help share out your target new media journalist’s story or post—plus how to help with follow-ups, second-day stories and more.
- What’s Next: Exciting, new media formats and platforms journalists are experimenting with—and how to be a valuable resource to them as they adjust to emerging tech.
