CEOs are increasingly seeing comms execs as key players in shaping company strategy. So how do you step up and step into the C-suite? As you’ll discover in this insightful discussion, “reputation management” is your key to unlocking that greater influence. After all, comms leaders are often the voice at the table who must deliver hard truths about how actions will be perceived—whether responding to a crisis or navigating the changing landscapes of ESG and DEI. If you want to become a more pivotal voice guiding corporate actions and narratives, this is one inspiring session you can’t afford to miss. We’ll cover:
- Reputation’s Expanding Remit: Why internal communicators must consider “reputation management” part of their expanding scope—and how to step into the role.
- The Confident Confidant: A behind-the-scenes look at what it takes to deliver world class counsel—including firsthand secrets of success and third rails to avoid.
- The Case for "Mixternal" Comms: The expanding need for strategic internal and employee communications as part of business and reputation management—and how you can take the lead in breaking down silos.
- Reputation, ROI and You: Methods for quantifying the value of your internal comms efforts and their contribution to reputation—plus how to tie reputation to ROI.
- Secrets of Success: Go behind the scenes with our guests as they reveal their hard-won secrets of gaining and growing influence at their companies—and in comms.
