Thought leadership is a critical tool for engaging employees, shaping perceptions and driving results in today’s climate of eroding trust. It can boost retention by 34%, productivity by 52% and innovation by 56% (Forbes). This panel reveals how to unlock those amazing benefits—and explores how to integrate thought leadership and brand journalism to create a powerful employee experience that resonates throughout the organization and beyond. We’ll discuss:
- Passion Meets Process: How to work with execs and leadership teams to extract and give life to their personal thought leadership passion points and professional POV.
- Channel Blueprints:How to build an omni-channel thought leadership program using videos, podcasts, LinkedIn Live, Instagram, YouTube, AMAs, townhalls and more.
- The Newsroom Model:How to develop an editorial calendar and identify topics (i.e., executive passion points) to ensure a steady flow of captivating leader insights.
- Harnessing AI:How AI tools can help you up-level copy and create more engaging, targeted and impactful thought leadership content while saving time and resources.
- Measurement Matters:How to gauge the impact of thought leadership via metrics like traffic, social engagement, talent acquisition and employee engagement.
- Zeitgeisty Secrets of Success:Thought leadership case studies that made a big difference—including one in the gaming industry that leaned into a risky, vulnerable topic.
