In this mini masterclass, a PR Daily Media Relations Professional of the year will share how you can build stronger, more authentic relationships, elevate your storytelling and earn trust with your audience.
- Expertise vs. audience experience: Your experts often know less than your audience about their lived experience. Learn how to use this truth to your advantage. Understand where you’ll reframe your current project from your audience’s perspective, honing in on how they view your message—and creating a more impactful narrative.
- Translation, not simplification: The temptation to “dumb it down” for media can often kill a great story. Learn how you can successfully navigate complex topics like gene editing tools, tailoring stories for different outlets like CNBC and NPR. The importance is translation – not oversimplification.
- Leading with what you don’t know: Rather than presenting a polished, “perfect” message, acknowledge areas where there’s room for growth or questions still remain.
