Communicators are increasingly asked not just to measure activity and their internal communication wins, but to prove real business impact. This hands-on session will guide you beyond surface-level metrics to uncover the full story of how internal communications (as well as external) should drive organizational outcomes. You’ll learn how to approach measurement with rigor, connect insights to business priorities and craft narratives that resonate with executives. Together, we’ll explore best practices, discuss real-world case studies and challenges, and demonstrate how to best leverage AI in measurement and data science. You’ll learn how to:
- that focuses on the right KPIs, integrating both qualitative and quantitative analysis.
- that move beyond Chapter 1 to the entire story to highlight true program and organizational impact—while building credibility with CEOs and leaders.
- by using measurement to identify gaps, track progress, and demonstrate impact on workforce culture and performance.
- by defining the right KPIs, avoiding “bad data” pitfalls and taking an insights-driven approach.
- that they can use to better engage their teams and cascade organizational priorities effectively.
- including how AI, new research practices and emerging trends will reshape how communicators demonstrate their value.
