Every great speech tells a story. So does every political campaign, every product launch, and every successful communications strategy. Sometimes you define your own story. Other times it’s written for you. But every time, it’s narrative—much more than stats, metrics, or evidence—that truly captures the public’s attention. Audiences like stories because they make a speech more entertaining. Speakers like them because when they’re properly deployed, they’re the most effective way to convey your message and inspire action.
- Why it’s important for every leader to define her or his own story
- The essential elements of every story
- How to adapt a narrative to fit any audience or event
- How to use stories to entertain while you advance a broader strategy