Writing With Social Pizzazz: Avoiding One-Size-Fits-All Posts

There’s no “one-size-fits -all” approach to crafting a social messaging strategy, so how do you write social copy that sparkles and sings? In this session, we’ll review some time-tested tactics for writing on social media that drives conversation and illuminates your brand voice.

You’ll learn:

  • The ideal length and structure of social posts on Facebook, Instagram, Twitter and LinkedIn for optimal performance and engagement
  • Tips for tastefully inserting questions and CTAs into your social copy
  • Best practices for quoting and summarizing larger pieces of content in your social copy
  • Strategies for crafting multiple, distinct posts around the same campaign or piece of content
  • Lissa Chidester
    District Communications Coordinator
    Sand Springs Public Schools