Writing Personalized Pitches That Get Replies and Build Relationships

While journalists are busier than ever reporting on our changing world, it remains essential that your pitches to them are succinct, timely, and personalized to the specific beats that they cover. After building your media lists and identifying your top-tier outlets for coverage, it’s time to get writing. In this session, you’ll learn how to write personalized pitches that merit a response, along with writing tips that will make any journalist want to work with you again.

You’ll learn:

  • Tactics for writing pitches that don’t read like a mass email
  • How to compose sentences that acknowledge the niches within a journalist’s beat
  • Ways to cut fluff and unnecessary language in your pitches
  • Strategies for writing follow-up pitches
  • Justin Joffe
    Manager, Strategic Programming
    Ragan Communications
  • Brian Josephs
    Copy Editor
    VICE News
  • Domenica D'Ottavio
    Brand PR Manager
  • Nicole Smith
    Senior Global Communications Officer
    International Rescue Committee