Writing for Social Media Across Multiple Platforms

The old cliche that there’s no “one size fits all” approach to social media is no truer than when it comes to writing social copy, as the length and structure of your posts should vary from platform to platform based on what type of content performs best on each. In this session, we’ll review some certified best practices for writing social copy that drives conversation and echoes your brand voice with authority.

You’ll learn:

  • How to write for the ideal length of social posts on Facebook, Instagram, Twitter and LinkedIn
  • Tips for structuring posts with questions and CTAs that encourage comments and conversation
  • Strategies for pulling a key phrase or quote out of a story to include your post
  • Ways to mix up your social copy when crafting multiple posts about the same topic
  • Lissa Chidester
    District Communications Coordinator
    Sand Springs Public Schools