Writing Certificate Course – Week 1

Powerful Writing Principles in Communications

Messaging matters. Strategies often fail for lack of clarity and poorly written communications.

This session is the refresher you need to increase your writing’s effectiveness — and your ability to represent your organization. You’ll learn:

  • How to discover your writer’s voice — and align it with the voice of your organization.
  • Smart, quick and proven ways to gather and structure information.
  • How to find and write to audience needs so you get more eyeballs on your writing.
  • Fundamentals revisited: overlooked techniques to choose precise words, and write simpler, more direct sentences that propel readers.
  • Insider tips for how to craft strong headlines, teasers and leads on deadline.

Homework for next session:

  • Joyceann Garippa
    Director of Content & Programming
    Ragan Communications
  • Jill Stewart
    Writing Coach and Adjunct Faculty Member
    DePaul University’s College of Communication