Individuals
TeamsPowerful Writing Principles in Communications
Messaging matters. Strategies often fail for lack of clarity and poorly written communications.
This session is the refresher you need to increase your writing’s effectiveness — and your ability to represent your organization. You’ll learn:
- How to discover your writer’s voice — and align it with the voice of your organization.
- Smart, quick and proven ways to gather and structure information.
- How to find and write to audience needs so you get more eyeballs on your writing.
- Fundamentals revisited: overlooked techniques to choose precise words, and write simpler, more direct sentences that propel readers.
- Insider tips for how to craft strong headlines, teasers and leads on deadline.
Homework for next session:
