Writing Center Roundtable

Jess Zafarris is an author, content director, editor, journalist, social media engagement strategist and creator. Her 13 years of experience in this space have included such roles as the Director of Content at Ragan Communications, Audience Engagement Director at Adweek, and Content Strategist and Digital Content Director for Writer’s Digest and Script Mag. She moderated and emceed at events including Social Media Week and Brandweek, and presented at the Writer’s Digest Conference and State of Social. She is also the author of the etymology books WORDS FROM HELL (Hachette 2023) and ONCE UPON A WORD (Rockridge Press 2020) and an educational social media creator who speaks and creates entertaining content about word origins.

Jenny Li Fowler, Director of Social Media Strategy, MIT and author of the forthcoming book Organic Social Media