Writing about Diversity, Equity and Inclusion

Words matter when it comes to diversity, equity and inclusion. The language you use to describe your initiatives can make or break your attempts to build a better workplace and a stronger, more purpose-driven brand. During this session, you’ll learn some important things to keep in mind as you craft PR statements, program descriptions, speeches, brand stories, and more about diversity, equity and inclusion. We’ll look at examples of effective messaging and ones that missed the mark.

Learn how to:

  • Use inclusive language in your messages and avoid offensive and outdated terms
  • Understand how bias can slip into your writing and develop a review process
  • Craft content with powerful action-oriented messages and avoid empty statements and jargon
  • Choose the right medium and tone for your messages and carefully consider context
  • Vicki Guinn
    Public Relations Strategist
    Legacy Health