Here’s the problem: Writers gather a bunch of facts, dump them on designers and instruct them to “do their magic.” Here’s another scenario: Designers create a concept, with little knowledge of the story, and wait for the writers to “give them some copy” to fill the empty spaces. In both cases, everyone’s disappointed with the infographic, especially the audience. The secret lies in collaboration. In this one-hour virtual presentation Ragan Consulting Group infographics instructor Bob Zeni, a longtime designer, will show you how to blend a writer’s wordcrafting skills and a designer’s visual talents to create persuasive, storytelling infographics that grab your audience.
- Take time to plan, and begin with a strong story concept.
- Take advantage of how writers and designers think differently—and put their complementary skills to work.
- Help your writers and designers understand—and respect—each other.
- Build a successful infographic, detailing the tasks of writer and designer at each step.
- Cast aside inside-out thinking and focus on the audience.