Write Strategically, Fight Strategically: How to devise, draft, and defend messages that matter

As speechwriters, we spend a lot of time—and ink—helping our companies (or clients) find the right words to tell their stories. But the reality is that writing is only part of the job. The best speechwriters are also shrewd strategists, meticulous event planners, skilled managers, and masters of the organizational challenges that stand between first draft and final delivery.

Key Highlights:

  • Identify strategic objectives—and clarify successful outcomes before ever setting pen to paper
  • Write smarter, not harder—asking productive questions and imbuing your prose with purpose
  • Be tactical—in your management of both people and process, defending the draft and ensuring that your speech survives the vetting process
  • Deliver—the message your audience needs to hear, the results your organization expects, and the response your speaker deserves
  • Riley Roberts
    West Wing Writers