Why is corporate communications so dull? Everyone feels obligated to spout company clichés and gobbledygook. Communicators have forgotten the lesson: “Everything comes back to writing,” says Mark Ragan. Whether or not you’ve been a journalist, you’ll learn (or relearn) how to ditch the lifeless prose and write feature stories your readers will love.
Mark Ragan is the co-founder and president of Ragan Consulting Group and the owner of Ragan Communications, the nation’s leading provider of corporate communication information and training. For 15 years he covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.