Working with journalists when reputational disasters strike

Giving a quote to a reporter or sitting down for an interview is probably the last thing you want to do when your organization is under attack, no matter the reason. However, working with members of the news media can help you more quickly build consumer trust and strengthen your reputation—not to mention help you to get your side of the story heard. Greg Galant, CEO of Muck Rack and The Shorty Awards, and Tony Kovaleski, chief investigative journalist at Denver7, will share insights from the newsroom that PR pros can use to bolster their crisis responses.

  • Greg Galant
    Muck Rack, The Shorty Awards
  • Tony Kovaleski
    Investigative reporter
    Denver 7