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Next Member Roundtable: June 26, 2023

Words that Ignite: Transform Emails and Intranets into User-Friendly Engagement Magnets

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Topics: Internal Communications, Intranets & Workplace Tools

Broadcast: October 2022

Duration: 29:29

Today’s digital workspace can be overwhelming for employees juggling an influx of emails, intranet updates and messaging service notifications. Developing a user-first approach for engagement can beat employee click fatigue, all while populating your traditional channels with punchy, tailored and must-read content. In this session, you’ll learn:

  • Best practices for user friendly and accessible content
  • Writing tips to craft more engaging messages — plus a variety of more engaging ways to distribute your content
  • How to remodel your intranet into a hub employees love — and return to again and again without push notifications
  • Quick tips for integrating shorter, fun and more mobile-responsive communications that provide rich experiences for dispersed workforces
  • Nathalie Santa Maria
    Nathalie Santa Maria
    Owner + CCO
    Sunnyside Communications
    READ MORE

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Nathalie Santa Maria
@sunnysidenate

Nathalie Santa Maria

Owner + CCO

Sunnyside Communications

Nathalie Santa Maria, APR (she/ella), a bilingual Cuban-American public relations and nonprofit leader. The Miami-native started Sunnyside Communications after a decade of honing and integrating her creative, philanthropic, and results-driven knowledge to effectively plan and execute communications campaigns. The proof is in her work with a series of multinational companies and nonprofit organizations including Apple, Western Digital, Audi Latin America, Porsche Latin America, IPG Mediabrands, and Monarch. Her work with Monarch, a nonprofit behavioral health and long-term services provider in North Carolina, won PRSA Charlotte and The Arc of North Carolina awards for Your Crisis Won't Wait and Support Inclusion Saturday campaigns, respectively. She also serves as the Executive Director for Leaves from Stella, a nonprofit Nathalie founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.
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