‘Winter is coming’: Drive buzz, harness trends and capture attention with effective social storytelling

Whether you have a multimillion-dollar budget in today’s increasingly connected media landscape, or a targeted, lean budget—and whether you are promoting a hit series, a new show or a product launch—you must fight against the deluge of marketing messages, content and conversation delivered into the hands of each consumer. You have to align your storytelling with your overall marketing strategy and creatively add social media efforts.

Joanna Scholl, senior vice president of marketing and communications for The Paley Center for Media and the former vice president of consumer marketing and marketing strategy for HBO, oversaw marketing campaigns for shows including “Girls” and “Game of Thrones.” Innovative, interactive and analytics-driven consumer marketing efforts connected these shows to viewers’ hearts and minds—and nothing short of fresh takes on content creation and a focus on the consumer will help you to achieve the same success.

In this opening keynote, she’ll share insights on highlighting the history of your brand’s rich stories and background with both short- and long-form digital content, along with how social media affects traditional marketing, and the latest social media tips from her recent work.

  • Joanna Scholl
    Senior vice president of marketing and communications
    The Paley Center for Media (HBO)