Making sure your social media channels offer content that includes and engages your audiences also requires a close look at accessibility on the platform. In this session, we’ll review best practices for refining your social strategy to be inclusive and accessible to all — ensuring it’s the right thing to do for your brand and optimizing your reach in the process.
- Examples of what inclusive and accessible social content looks like.
- Free or low-cost accessibility tools you can use.
- Tips for crafting accessible text including closed captions, alt text and more.
- How to post accessible images and video including descriptive image captions, video captions and descriptions, color contrast and more.