In the blink of an eye, an online firestorm could threaten your organization’s social media presence and brand reputation, especially as social media is speeding up the 24-7 news cycle and viral trends can often contain misinformation. Florida International University’s Aileen Izquierdo, interim chair, instructor and global strategic communications graduate director, and Heather Radi-Bermudez, instructor, will share a few case studies and best practices for meeting growing social media crises with your reputation intact.
- How to mobilize in a quickly moving digital landscape
- Ways you can respond to and correct misinformation
- Best practices to tamping down viral videos, outrage and more
- Tips for getting ahead of the narrative online and beyond