When social media goes ‘into the unknown’: Dos and don’ts for savvy crisis response

In the blink of an eye, an online firestorm could threaten your organization’s social media presence and brand reputation, especially as social media is speeding up the 24-7 news cycle and viral trends can often contain misinformation. Florida International University’s Aileen Izquierdo, interim chair, instructor and global strategic communications graduate director, and Heather Radi-Bermudez, instructor, will share a few case studies and best practices for meeting growing social media crises with your reputation intact.

You’ll learn:

  • How to mobilize in a quickly moving digital landscape
  • Ways you can respond to and correct misinformation
  • Best practices to tamping down viral videos, outrage and more
  • Tips for getting ahead of the narrative online and beyond

  • Aileen Izquierdo
    Interim chair, instructor and global strategic communications graduate director
    Florida International University
  • Heather Radi-Bermudez
    Florida International University