What’s Next in the Age of TikTok: How to Win Big with Micro Video

Adu is the global head of social media for Logitech and formerly led social efforts at Google. Prior to Google, Adu led social media efforts at THX Ltd. (founded by George Lucas) where he built their social presence from the ground up and worked on social media campaigns for Creed, A Star Is Born, Jurassic World, Uncle Drew and Aladdin. His social media campaigns have also driven brand awareness efforts for General Motors, NBA, PepsiCo, Dallas Cowboys, Spotify, AT&T, CNN and several other organizations and Fortune 500 companies. Adu has been recognized by local and national PR, marketing and advertising outlets including Saint Heron (Founded by Solange Knowles), BET, CNN, American Advertising Federation, HuffPost, AdAge, Blavity and Adweek, receiving such recognitions as Adweek’s feature, “100 People Who Make Advertising Great,” and ADCOLOR "Rising Star Honoree" and 2023 ADCOLOR Influencer Nominee. He credits his career versatility to hard work and a calling to change the world with innovative ideas. In 2016, Adu self-published his first book, “Don’t Insert Title Here: The Guide Towards Creative Freedom and Success.” His second book, “The Threat of Creative Annihilation," was published in 2018 and his most recent book, "Work In Progress: To Be Grown, Black & Creative," was published in 2022. In his spare time Adu teaches social media classes at Miami Ad School, hosts his podcast “A Dose of Black Joy & Caffeine” (in its 6th season, with over 100 episodes) and goes back and forth with Jane Lynch on “The Weakest Link,” an NBC game show that he was recently a contestant on.

Lexi Herrick is a long-time fan of the glorious intersection of technology and creativity, where words meet numbers and the real magic happens. Lexi is the Director of Audience Development, Social Media and Analytics for Allure Magazine at Conde Nast, and previously served as the Director of Audience Development at Arizent/SourceMedia for their 7+ brands in the financial media space. She's held positions in Audience Development, SEO, Social Media, Email and Data Strategy for the last ten years. Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy and dynamic audience engagement. She's constantly seeking out the latest tool, tactic or test and loves the opportunity to toss around those ideas with the best brains in the industry and an unlimited flow of coffee.