Create Shareable Social Media Content and Communities—What’s Hot and What’s Not

Consumers are sharing social media content at a higher rate, especially when it touches on topics like inclusivity—and they’re invited to become part of the conversation. Discover how Freddie Mac’s #LeadingtheWay campaign focusing on women’s issues made the shift from one-way thought leadership to powerful social media community building. You’ll learn how to:

  • Transform thought leadership into dynamic social media communities
  • Integrate DEI, women’s issues and purpose into your social media program
  • Dig for data—and find highly sharable social media nuggets in research
  • Ignite engagement with inspiring hashtags like #LeadingtheWay
  • Carissa Hampton
    Senior Content Marketing Manager
    Freddie Mac Single-Family
  • Riham El-Lakany
    Chief Marketing and Communications Officer
    Freddie Mac Single-Family
  • Brian Pittman
    Virtual Events Producer and Moderator
    Ragan Communications