Create Shareable Social Media Content and Communities—What’s Hot and What’s Not

Carissa Hampton is a senior content marketing manager at Freddie Mac, where she oversees content for the Freddie Mac Single-Family business. She leads a team of content creators and strategists, combining thoughtful content strategies with engaging formats and innovative distribution in support Single-Family research, solutions, technology, campaigns and events.

Riham El-Lakany is the vice president and chief marketing and communications officer for the single-family business division at Freddie Mac. She oversees marketing and communications, including brand, digital, sales enablement and learning and development as well as external and internal communications. A 20-year financial services industry veteran, she has held leadership positions in marketing, communications and business development at AIG, Zurich, Prudential and Marsh & McLennan. Prior to her financial services career, she worked in the nonprofit sector at the Ford Foundation and the Women's Environment & Development Organization (WEDO). She's also one of Ragan's Top Women in Communications, Class of 2021.

Brian Pittman is an event producer for Ragan Training and a regular contributor to PR Daily, where he interviews industry leaders to help readers improve their careers as communicators. A seasoned journalist and publisher, he's the former editorial director for Bulldog Reporter, CommPRO.biz and Utah Business Magazine, among others. He's also a digital marketer and content strategist with LA-area agencies, as well as an executive producer on multiple films and documentaries.