What’s Missing? How a company should operate across its ESG spectrum

Communications is an integral and often overlooked component in sustainability/ESG. Businesses are accustomed to providing ongoing communications across owned, earned and paid media channels as it relates to business updates, product marketing and brand advertising. But “the language of business” has shifted. While it should include investor relations and updates on financial performance as well as overall business health, risks and opportunities, what’s been missing is a broad communications program that expands this “language of business” to include goals, progress, challenges and anecdotes about the other components of how a company is operating across its entire ESG continuum.  In this session, you will learn how to:

• Create a sustainability/ESG platform that links to brand narrative and encompass the broad sustainability strategy
• Develop comprehensive messaging frameworks
• Create yearlong programs with clear tentpole moments
• Use earned, owned and paid channels
• Tell a broader business performance story