What Lollapalooza Can Teach Us about Good Communication

Effective communication is hard. Effective communication that drives a desired action is super hard. And if you’re trying to communicate effectively to a diverse group of employees, the job can feel darn near impossible. Well, it doesn’t have to be that way, and believe it or not, Lollapalooza provides a template for creating and executing a communications plan that really rocks. No pun intended.

Key Highlights:

  • An easy to execute 5 step plan to produce a compelling, action-driving campaign…from a marketer’s perspective
  • The single most important element of a strong, highly motivating message
  • Six outside-the-box communication ideas to jazz up your next communications challenge
  • Bob Armour
    Chief Marketing Officer