Designing impactful brand videos, images and other visual assets doesn’t always require the needs of a graphic designer or an investment in expensive software. In this interactive workshop, you’ll learn practical, platform-specific visual storytelling practices that follow sound aesthetic design principles to help your campaigns reach their full potential.
Green Buzz Agency
As Founder and Principal of Green Buzz Agency, Tod Plotkin oversees video content creation for iconic advertising campaigns and impactful online branded documentaries. Highlighted projects in his career have included executive producing Ad Council’s video content for the Love Has No Labels Campaign, as well as overseeing one of the most viewed branded documentaries distributed through Facebook. Tod has directed Green Buzz Agency to be a cutting-edge creative force in authentic storytelling. Tod is a leading voice in digital content. He speaks monthly at national conferences on digital video strategy for organizations like PR News, Public Relations Society of America and American Marketing Association. Tod is a six-time Emmy winner for best short format program and three-time Webby honoree
Michael J. Lamp
Chief Digital & Social Officer
After joining HUNTER in 2008, Michael specialized in traditional PR before establishing the Social & Digital Media Group in 2011 which he grew into a team of 25. As HUNTER’s Chief Digital & Social Officer, Michael now oversees the entire Digital Group, providing ongoing counsel and acting as the lead architect of client digital strategies. Michael excels at elevating PR programs with social campaigns that earn consumer attention across every conceivable channel. He’s led digital campaigns for some of the world’s most recognizable brands, including TABASCO, Diageo, Johnson & Johnson, 3M, Kraft and countless others. In 2018, Michael was named to PRSA New York’s 15-Under-35 List, an annual industry award that recognizes emerging talent in the Greater New York area.