Visual Storytelling in Times of Crisis: What Messages Do Your Images Send?

A picture can be worth a thousand words, but images can also help your message soar or come with unintended consequences during uncertain times. The branded images or stock photos that were once OK might now stand at odds with COVID-19 and Black Lives Matter responses. Chad Mitchell, VP and Head of Content and Digital Platforms for TD Bank, will share how the organization is overcoming visual storytelling challenges along with ways you can also avoid missteps.

You’ll learn:

  • How to match your organization’s visual storytelling assets and brand voice to current realities
  • Ways to understand and address your audience’s concerns as well as promote diversity and inclusion
  • How to critically question your content as well as ways to adapt to “the new normal”
  • Chad Mitchell
    Vice President and Head of Content and Digital Platforms
    TD Bank