“Viral” Social Media Surge: Responding to Crisis in a 24-7 Social Media News Cycle

Social media buzz is a blessing and bane in the midst of a crisis like COVID-19. The World Health Organization has labeled the coronavirus the first “infodemic” due to the rapid spread of false and misleading information. Join to hear how social media contributes to the “viral” nature of misinformation, fear and manipulation surrounding the outbreak—and how you can use it to get ahead of the problem instead of contributing to it. You’ll learn:

  • How to monitor brand conversations and identify issues on social media
  • How—and when—to respond to issues like COVID-19 via social media
  • How to bypass a negative news cycle by being proactive with social media outreach
  • How to quickly shoot and share updates to platforms like Facebook, Twitter, YouTube and TikTok

  • Kim Markus
    Consumer marketing and public relations manager