Using Video, Infographics, Contests and Advocates to Shape a Powerful Employment Brand
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Marathon Petroleum Corporation (MPC) is America's third largest transportation fuels refiner and a Fortune 50 organization. MPC was named America's Best Employer by Forbes magazine in 2016, ranking above companies like Google, Apple and Facebook. MPC's public relations team joined forces with the recruiting team to turn this recognition into a winning employment-branding strategy.
- The importance of a strong employment brand
- Quickly build a network of employee advocates
- Leverage multimedia to develop a theme and enhance a brand
Brandon Daniels is communications manager at Marathon Petroleum Corporation (MPC), a Fortune 25 company and the nation's third largest transportation fuels refiner. He started at MPC as a media specialist, where he produced corporate multimedia materials for advertising, marketing and safety. Promoted to communications manager in 2013, he directs MPC's media relations and corporate communication. Brandon also manages MPC's social media and external websites, including the popular MPC Newsroom. He uses new technologies to increase external and internal engagement. Brandon is an adjunct professor of communications at the University of Findlay and develops media strategies for nonprofits. @brandondandon