Keeping leadership connected to key audiences
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How can today’s executives succeed at the intersection of technology and leadership? In a world where teams, customers and communities are more connected than ever, how are the most successful leaders building connection at scale? In this session, you will learn actionable strategies to elevate your executives’ digital leadership, grounded in research on audience expectations and global best practices.
Craig Mullaney is a digital media executive, New York Times best-selling author and decorated Army combat veteran. He is the world’s leading authority on executives’ use of digital and social media to communicate and lead organizations. He joined the Brunswick Group from Facebook, where he led strategic partnerships and founded Facebook’s global executive program. Mullaney has provided strategic counsel on crucial communications issues to leaders ranging from former heads of state and Fortune 50 CEOs to presidents of major charitable foundations, spiritual leaders, scientific luminaries and entrepreneurs. During the Obama administration, Mullaney served as a senior advisor at the U.S. Agency for International Development (USAID) and at the Pentagon. Mullaney is the author of the 2009 New York Times best-seller, “The Unforgiving Minute: A Soldier’s Education.”