Handling Media Requests Amid the COVID-19 Pandemic and Beyond

You might have a well-designed, practiced and comprehensive crisis communications strategy, but COVID-19 has turned both crisis responses and media relations efforts on their heads. As audiences of all types look to organizations for information, answers and assurance, it’s more important than ever not to stay silent. Nick Lanyi, Affiliate Consultant at Ragan Consulting Group, will share how you can keep up with increased media inquires and relay your organization’s key messages quickly and effectively to bolster your reputation and build trust as the crisis continues.

You’ll learn:

• Responses that build trust with and help you get ahead of a quickly moving narrative
• Ideas to create and distribute messages on the right channels targeted to the right audiences without unnecessary approval processes and delays
• How to ensure that media relations remain strategic, rather than a “whack-a-mole” approach
• Ways to prepare your crisis and media relations strategies for recovery and rebuilding