The future of work: Evaluating your strategies to meet today’s rising employee demands

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What You’ll Learn:: 

Today’s workplace is changing into a thriving digital-focused landscape with emphasis on culture and transparency—and many internal strategies and campaigns have improvements to make to meet employees’ needs. Tina McCorkindale, president and CEO of the Institute for Public Relations, will share brand new research about the future of work, including technology’s effect, pay gap, work/life balance and more—along with how you can meet the challenges to provide an outstanding internal culture and make sure your messages resonate.

You’ll learn:

  • How technology is affecting internal communications and how you can embrace trends such as automation to enhance a digital workplace
  • Ways to set diversity and inclusion initiatives that address disparities and make a difference
  • Tips for employee engagement that includes all types of workers, no matter their location or status (i.e.: independent contractors vs. full-time employees)
  • How to improve workplace culture through work/life policies within your organization that help your team achieve balance


October 2019

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Presenter bio: 

Tina McCorkindale, Ph.D., APR, is the president and CEO of the Institute for Public Relations, a global industry nonprofit association devoted to research in the profession. Previously, she was a professor for 15 years with an additional 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations/universities and has received several awards for her contributions to the profession.