Design and publish infographics that get results
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Infographics are powerful communication tools that should be in every marketer’s toolbox; however, most are poorly designed and never fulfill their potential. Engaging infographic designs that capture your audience’s attention employ best practices from both design and storytelling. Compelling design is just half the battle, though; next you must publish, promote and share your infographics across your key communications channels—including your website, social media, blogs and mainstream media. This session will walk you through the best practices for infographics design and the techniques for optimizing your infographics for SEO and social media.
In this session, you'll learn:
- The process for infographics design
- Best practices for infographics design (and some common mistakes)
- Common tools used for data visualization and infographics design
- Crucial design decisions for creating successful infographics
- Key steps to publishing and promoting your infographics
Randy Krum is an infographics and data visualization designer, author of the book "Cool Infographics: Effective Communication with Data Visualization and Design," founder and president of the design firm InfoNewt and instructor of data visualization and infographics design at Southern Methodist University. He also runs the popular website and blog Coolinfographics.com, where he has shared more than 2,000 of the world's best infographics designs. His passion is helping people better understand and communicate information using data visualizations, visual explanations and infographics.