Brave the "Pitch Tank": Editors and new survey reveal keys to more press

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What You’ll Learn:: 

Journalists today are using social media 24/7 looking for news, scoops and sources. Yet most PR pros still don't have a systematic approach to using social media to connect with journalists on these channels—and therefore lose coverage to competitors. Avoid this by joining this session—where you'll discover what it takes to connect with and pitch journalists on any platform, including email and social media. The advanced media relations practices you learn come from Muck Rack's new survey of thousands of journalists—and our exclusive panel of A-list editors who will open the session to your live pitches. This intensive "how to pitch the press" workshop is guaranteed to give you the know-how you need to improve your PR results.

Key Highlights:

  • How to improve email pitches using big data and social media
  • How to convince your boss to support better media relations practices
  • How to find—and build relationships with—journalists using social media
  • Twitter, Facebook, Instagram, Snapchat and more: Which channels journalists now prefer to source, report and promote stories
  • Videos, photos, infographics: What multimedia reporters want and how to provide it
April 2017

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Presenter bio: 

Gregory Galant is the co-founder and CEO of Muck Rack, the leading network for journalists to connect with sources on social media. TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals.” He is also the co-creator and executive producer of The Shorty Awards honoring the best of social media. Past winners include Ricky Gervais, Cory Booker, Conan O'Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA. Formerly, Greg was an associate producer at where he analyzed the latest trends in citizens' media.

Paul Brady is a senior editor at Condé Nast Traveler, zeroed in on strategies that help people take better trips. He has covered travel for nearly 10 years, at Condé Nast Traveler, The Huffington Post, Budget Travel, and other outlets. He graduated from the S.I. Newhouse School of Public Communications at Syracuse University.

Alexander Kaufman is a politics team reporter at HuffPost, where he writes about the environment, climate politics and business issues. He's a regular guest on CBC and BBC radio, and occasionally appears on MSNBC, Fox and other TV networks. Kaufman previously led HuffPost's business team, where he set the story agenda, managed reporters, launched a newsletter and oversaw social media accounts. Kaufman has also worked as a reporter for the International Business Times, an editor for FishbowlNY, a media reporter for The Wrap and a reporter for The Boston Globe.