Video Storytelling

Gone are the days when you need a full production crew to produce pro-shot, well-edited and sharable video storytelling. After this session, you’ll walk away with a practical understanding of how to create brand videos that stand out amid the endless scroll of visual content online and tell the story you want—so audiences watch the whole thing. You’ll learn:

• What video subjects, styles and lengths perform best across different channels
• How to pick the optimal delivery medium for your content to ensure your key messages are resonating with viewers
• Getting the most bang for your buck– how to repurpose and repackage longer broadcasts and media appearances into short, snackable videos
• Advice for making your content stand out amongst other brands in your industry