Using Social Data to Help Inform Business Decisions

Everything is social. Usually when people talk about social data, we think about engagement rates and impressions. In this session we will talk about how you can use social data to help you better understand your brand, industry, and even hot topics that help influence your customers to make better informed decisions for your business, and provide valuable insights to company leaders.

You’ll learn

• Combining social monitoring and listening to help tell a story
• How to lean on your competitor’s data to help you make decisions
• Listen to your customers to help identify trends and insights
• Monitoring the severity of a crisis incident