Using Podcasts to Drive Storytelling and Thought Leadership

From the massive growth of Spotify’s podcasting division to an explosion of new podcasts from news media outlets and brands alike, the past year has cemented the medium’s status as a sustainable opportunity for long-form conversations and substantive thought leadership content. In this session, we’ll discuss how podcasts can help you effectively relay messages and your brand’s values to both employees and consumers through this compelling, anytime/anywhere, easily digestible format.

You’ll learn:

  • Key considerations before launching a podcast, such as content strategy, length, cadence, and production
  • How to select, vet, and prep guests
  • The art of hosting and interviewing to surface stories and insights that drive engagement
  • How to measure podcast success
  • Nicole Christie
    Senior Writer and Producer