Using Employee Spotlights for Business Growth and Strengthening Your Position on DE&I Strategies

Employee spotlights are an excellent tool to use to help foster interpersonal connections within an organization; but as a marketing tool, employee spotlights can be invaluable. Employee spotlights provide customers more confidence in the company and their service or product. In addition, they can be a very easy, yet unintrusive, way to share your company’s DE&I strategies. In this session, we will:

  • Understand that an employee spotlight provides authentic brand storytelling without a corporate sales message
  • Discuss why it is important to highlight a wide array of employees taking into account various personalities, genders, races, leadership and team players
  • Share how employee spotlights are a fantastic tool to attract the talent that takes your company to the next level
  • Examine how each comment, like and share gets your company in front of key stakeholders
  • Discover the most important elements in employee spotlights
  • Kevin Robinson
    Director of Social Media
    Bright Horizons
  • Chris Kim
    Director of Social Media
  • Jason Adams
    Head of Stories & Storytelling Tools